Tennis Talk is an open interactive talk show for viewers. Conducted more than 20 interviews with famous tennis players in the format of Tennis Talk studio.

During the tournament visitors could take autographs and take pictures with the players during the organized meetings in the foyer.

More than 100 pupils from tennis schools of Moscow and St. Petersburg took part in the master class with the participation of famous tennis players.

KSC "Arena" realized a court in the foyer, where children could take part in competition with each other, as well as aqua makeup artists could apply patterns of Lions and Sphinx teams or tennis related ones. There was also organized an interactive online zone with various entertainment for children on the tennis theme: coloring books, riddles, crosswords.